As a copywriter on financial services accounts at agencies ranging from the 7-person Colligan Group to Y&R subsidiary Wunderman Cato Johnson, I produced work which was characterized by intelligent copy, simple concepts and strategic integrity. I participated in the start-up of Brave New Media , an interactive marketing subsidiary, architecting their site, as well as naming the company. I developed a reputation for being reliable, articulate, and strategic – as comfortable with clients as with agency colleagues.